Group Chief Marketing Officer
A marketing professional with more than two decades of experience in the creation and management of brands, digital, events and lead generation campaigns, Luis is responsible for driving and executing thebigword’s marketing strategy and alliance and strategic partnerships programmes.
Luis has operated on both sides of the marketing fence during his career both in Central America and Europe, including corporate and field marketing as well as public relations programs and has been able to shape a truly “360” vision for thebigword’s communications strategy – never losing sight of the commercial and growth focus that thebigword has pursued.
“I’m incredibly proud to be leading a team that clearly communicates our brand, driving strategies that engage, inspire and acquire clients, employees, prospects and partners. Working collaboratively with all teams across the business globally, I’m excited to be at the forefront of defining the future of thebigword.”